Meet The Team
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Shelly Kroetch | Owner
Create Custom Keepsakes at Coeur MomentsHey friends, I'm Shelly Kroetch (pronounced "crutch")
Wife to Joe, mom of 5, faithful believer, dreamer, friend, Merch Creator for PTLS Hope Research Foundation, Owner of Coeur Moments Photo Keepsakes and chai lover.People often ask why I created Coeur Creative Studio, and the answer is simple: I wanted to give photographers and creatives a space to bring their visions to life. From styled shoots to candid captures, this studio was born out of my love for preserving moments and fostering creativity. It was an idea that first started while talking to some of my affiliates at Coeur Moments, most of my business comes from photographers and it seemed like a natural next step for my business.
As a mom of five, I know how fast time flies and how important it is to freeze those moments before they slip away. Coeur Creative Studio is more than just a space—it’s a canvas for capturing memories that will last forever. Whether it’s a dreamy setup or a minimalist backdrop, my goal is to make every shoot picture-perfect.
When I’m not fine-tuning the studio, creating keepsake gifts or being taxi to my club soccer playing daughter... I’m homeschooling my special needs son, creating merch for the PTLS Hope Research Foundation (ptlshope.org), watching the latest documentary, telling you all about the latest conspiracy theory, soaking up small-town life, or collaborating with inspiring creatives to make magic happen!
I'm a spring, summer and mostly fall girl, while winters call for cozy vibes, records by the fire and a good chai to fuel the inspiration.Whether it’s designing the perfect space or building a community where artists can thrive. Coeur Creative Studio is here for the dreamers, the storytellers, and the ones who see beauty in every frame. I'm thankful you're here.
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Sarah Demay | Studio Director, Design & Photographer
Visit Sarah Demay Photography WebsiteHI FRIENDS
Hey there! I’ll keep this short and sweet—okay, maybe not too short, because I love to share. I’m Sarah, the Outdoor Studio Photographer here at Coeur Creative Studio, and I cannot wait to capture all the magic with you
Photography isn’t just what I do—it’s who I am. For over 14 years, I’ve been obsessed with documenting life’s fleeting moments, because time truly is a thief. As a mom of two incredible young women (one in college and the other about to graduate high school!), I know just how quickly the years fly by. That’s why I’m so passionate about preserving memories—every laugh, every glance, every little detail that makes your story yours
I’ve been married to my best friend for 19 years and counting, and our life together fuels my love for storytelling through images. When I’m not behind the camera, you’ll find me traveling, exploring, and soaking up all the beauty this world has to offer—adventure is my creative fuel
At Coeur Creative Studio, I’m here to make you feel comfortable, confident, and completely yourself in front of the lens. Whether you’re booking a session for personal branding, family memories, or creative projects, I promise to bring the energy, passion, and artistry to bring your vision to life
Let’s make some magic together! I can’t wait to connect and create.